Comments on: Pearl Media bringing 3-D media to branding. Is 3-D ready?

By: Cyndy Aleo

Cyndy Aleo — Mon, 25 Jul 2011 18:03:15 +0000

The difference, however, is that HP 7.2 wasn't filmed in 3-D. It was filmed in 2-D and converted after. Fright Night was filmed entirely with 3-D cameras. If you have time, check out the Hall H coverage from Comic-Con with the director talking about how nuts it is trying to do some of the shots with those HUGE cameras, especially in tight places. It looks entirely different on the screen and less like a pop-up book, I think. Once the technology gets better and less kludgy, I think we'll be closer to the place Cohen is talking about and less where HP 7.2 is.

By: Dr.D

Dr.D — Mon, 25 Jul 2011 16:46:51 +0000

I dunno – I don’t think it’s the same as increased clarity, at least until directors learn to use it as something other than a gimmick. We were watching HP7.5 in 2D and it was glaringly obvious and incredibly distracting every time there was a shot designed for no other purpose than to serve as a “pop-up book” shot. Meanwhile, both of my kids have played with a 3DS for 5 minutes and gone… “Yeah, it looks cool, but… it’s kinda stupid and pointless”. So it’s not just me being old and grumpy, I don’t think.

By: Cyndy Aleo

Cyndy Aleo — Mon, 25 Jul 2011 16:30:05 +0000

When it's done well? I would really be okay with it everywhere. I'm old, old, old, and the difference between the 3-D filming in Fright Night and the 3-D effects in Disney's Captain Eo are staggering, and I think over time it's like the difference between watching 1970s-era movies and watching the video quality we get now with HD. We didn't think we'd need it "all the time," but we dont' want to go back to non-HD, and now HD is pretty much the standard. In that respect, I think Cohen is correct. However, I do think we are still at the very nascent edges of the technology, and we just aren't there yet. We need 3-D cameras and better technology that doesn't rely on stereoscopic glasses and a certain viewing angle before we can get to that point.

By: Dr. D

Dr. D — Mon, 25 Jul 2011 16:08:01 +0000

3D is to movies what pop-up books are to books. It’s fun to see one every once in a while and go “gee whiz” at the things popping out at you… but I’m pretty sure nobody wants EVERY book they read to be a f@#king pop-up book.