Comments on: What makes Millennials click?

By: justin

justin — Mon, 25 Jul 2011 18:03:34 +0000

how in the world is a 20 year period considered one generation? i was born in 1983, and consider my habits to be really, quite vastly different than those born in the 90s. my sister (born in 1989) has virtually no concept of a ‘pre-internet’ era, or a world without cell phones – i think those two items alone make for a vastly different world view. I lived through the transition to an internet-heavy existence, as well as the death gasps of the land-line… Im the end of generation x, if anything!

By: Karen J. Marchetti

Karen J. Marchetti — Sun, 24 Jul 2011 04:59:16 +0000

I’d add 2 more points to the list:

1. Because they are so mobile-centric, millennials don’t tend to pay much attention to email. Companies that have relied on generating leads and then using an email conversion series to those leads will likely need to change tactics for millennials. Text campaigns and short videos probably make more sense.

2. Millennials are also visual and video-centric. Copy is rarely read by short-attention-span millennials who function in a communication world of 140 characters.

By: chip

chip — Sat, 23 Jul 2011 10:39:00 +0000

Interesting how things/people never really change. We have a cohort whose member’s ages range from 11-30, i.e. young people. What is important at this time of life? Peers, self-interest, and finding one’s self. “Be quotable” – being young, they have neither a framework nor the experience to transmit their thoughts and feelings to others in a manner which would be widely understood and they care deeply what their peers think. “Ask and answer” – being young, they are impatient and need attention. “Reinvent – again and again” – being young, they constantly try out new and different things looking for the right fit with who they consider “themselves” to be.

So, what you have told me in this article is that “kids will be kids”. It is not like this information hasn’t been known for decades if not centuries. It took how much time and money for this study to replace the words “Kick the Can” with “Angry Birds”?