Apple is off to a roaring good start with sales of its newest operating system. On Thursday the company announced that it had already sold 1 million copies of Mac OS X 10.7 Lion since it went on sale Wednesday morning. Already the company is saying that “users are buying Lion faster than any other OS release in Apple’s history.”
Now, Apple didn’t offer any numbers back when Mac OS X 10.6 Snow Leopard was released in August 2009 that can be looked to for a comparison. But the pace of Lion sales does indicate that the way it’s delivering the new OS is going over pretty well.
Apple has chosen a nontraditional way of distributing a major desktop OS release: through the Mac App Store, which officially opened for business in January. Of course, for most Apple customers, buying software that way isn’t all that new: For the past three years the iOS App Store has been hooked up to the iPhone, iPad and iPod touch.