We’ve previously covered Synchronize.tv’s attempt to kill the TV news ticker by offloading contextual information from the TV to the second screen. Essentially, it aims to empower third-party developers to build smarter second-screen apps by telling them what exactly is happening on the TV screen at any given moment. A first demo app for this enabled users of GetGlue to check in automatically into shows running on their TiVo. News Mapper takes this one step further, demonstrating what the startup’s context API is capable of. Not only does Synchronize.tv know which show you are watching, but it actually knows what’s being talked about on that very show right then and there.
That’s a very compelling proposition. Second-screen apps could take this kind of information to serve up contextual information on your iPad, or even utilize it for Adsense-like advertising that is reflective of the content you’re watching on TV at any given time. Synchronize.tv founder Erik Schwartz told me via email that his company’s Context API is available in closed beta to developers starting this week, and that he is looking for “adventurous developers” that want to build second-screen apps based on this kind of data.
Synchronize.tv isn’t the only company looking at utilizing this kind of data to turn TV programming itself into a platform to build applications on. The BBC recently launched the experimental semantic programming guide Chanelography, making it possible to search across close to 170,000 TV show episodes, movies and newscasts for mentions of people and places. Want to know how often Barack Obama was mentioned on the BBC since his election? Chanelography has the answer.
Chanelography focuses mostly on catalog content, whereas the News Mapper app puts an emphasis on things airing right now, but both approaches have one thing in common: They put an emphasis on data analysis. Americans watch close to five hours of TV every day. Making sense of all that data that is associated with that programming could open up a whole range of new possibilities for developers, regardless of whether their apps live on connected TVs, second screen devices or in the cloud.