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Summary:

Many white-collar workers end up sending slight variations on the same email over and over again. Web application startup Tout has announced a new integration with LinkedIn that could be a major boon to a number of potential power users in fields like sales and PR.

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Whether we like it our not, email takes up a significant portion of every workday. Most email outboxes take after the 1993 movie Groundhog Day, where Bill Murray’s character wakes up day after day to find it is February 2nd all over again. In the same way, many white-collar workers end up sending slight variations on the same email over and over again.

That kind of drudgery is exactly what a new startup called Tout is trying to eliminate. As WebWorkerDaily’s Simon Mackie reported last month, Tout’s app allows users to create email templates and schedule and send those emails through a unified dashboard. The app also allows users to monitor the effectiveness of different email templates through a fairly comprehensive analytics system.

It’s a fantastic idea, but at its launch Tout only plugged into a user’s Gmail and Twitter contacts. But many people in fields like sales and marketing use LinkedIn for a good chunk of their lead generation efforts — a lot of cold calling these days is done via electronic messaging.

That why Tout’s new integration with LinkedIn could be a major boon to a number of the app’s potential power users. Now, all of a users’ LinkedIn connections are available within Tout, and users can send LinkedIn messages directly from the app, according to a blog post published Friday by Tout’s founder Tawheed “TK” Kader. Tout can also integrate with such CRM applications as Highrise, CapsuleCRM and Batchbook.

Utilizing Tout’s template services within LinkedIn could be a huge time saver for a lot of people in communication-heavy fields. Overall, this could be the feature that helps the Tout app take off in a real way.

Here’s a video from Tout explaining how the integration works:

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  1. In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
    The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research.
    WrapMail can also be used to create personal email stationary based on social networks (Facebook, YouTube, Twitter, MySpace) hobbies, interests etc for anyone’s personal email.
    Wrapmail is available for free at http://www.wrapmail.com and wrapped emails arrive with no red x!

  2. James Winsoar Saturday, July 16, 2011

    Email marketing is definately less intrusive than telemarketing. Good campaigns can empower the recipient but the key is precise targeting.

  3. We are really excited about this LinkedIn integration and looking forward to building more into their platform and others including Twitter where a ton of business communication also takes place.

    You can learn more about Toutapp here: http://www.toutapp.com.

  4. This is a great app, its saved me a stack of time in chasing up leads. Highly recommend it!

  5. hesky kutscher Monday, July 18, 2011

    Where was the integration last month when i truly needed it :) – congrats TK on a job well done. JEff Weiner if you are listening – you should get to know TK

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