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Summary:

Google+ has gained 10 million users in the few weeks since its launch, but it has a long way to go to catch up with Facebook. So why is Google CEO Larry Page convinced Google+ will be a major competitor in the social space?

google-plus-feature

Google+ is on a pretty quick growth trajectory for a new social networking service, with more than 10 million users signed up in just a few weeks since the launch. Even so, it has a long way to go to catch up with Facebook, which just announced last week that it has 750 million users. Google CEO Larry Page is nonetheless convinced that his company’s nascent social network will eventually prove to be a major competitor in the social space.

Toward the end of the company’s second-quarter investor call on Thursday, Barclays Capital analyst Anthony DiClemente asked how Google+ will be able to win over users from more-dominant social networks like Facebook. Given years of photos, videos and other activity invested by users on a social media platform, DiClemente posited that there are high “switching costs” involved in making the move from one network to another. So what makes Page think Facebook users will do so?

“We’ve been really excited about Google+ really improving the overall social experience and making it more like sharing in real life, and that’s really a different product than is out there now,” Page said. “We’re getting rave reviews for that. People like being able to share with more discreet groups in an easy way and an intuitive way.”

Facebook CEO Mark Zuckerberg might disagree. While his company was making its “awesome announcement” around Skype video chat last week, Zuckerberg reminded the press that Facebook users have the ability to segment their friends into groups — but it’s a feature that only a very small number of power users actually take advantage of.

In addition to Google+ Circles, Page noted the social platform’s integration with other Google products. For instance, its integration with photos on Android devices. “We have a really great photo experience on Android that lets you take a picture on Android, and you have the Google+ client that uploads your photos automatically. It’s super easy to share them and post them to your friends or your family,” Page said.

Finally, Page noted that there’s no actual lock-in when uploading photos into Google+ and other services, taking a swipe at problems that some Facebook users have noted while trying to remove photos and other data from the service. “Google as a company believes in users owning their own data and being able to use it and take it out of Google. Some of our competitors don’t believe in that, but we think that users will eventually move to services that are in their best interests and will work really well for them.”

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  1. Bla bla bla, a year and a half everyone will be locked in on Android phones, you definitely will need to have a g+ account to use your smartphone features. It’s just a begging. Of Course you will be able to choise from crapy feature vs. g+ feature, “more awesome”. So looking in long term google+ will have more that billion users. Don’t know if it’s good or bad :)

  2. The UK has yet to be hit with the Google+ feature, well most people I speak to haven’t barely heard of it or just seen it and had no idea what it is.

    I would like to see Google excel this but I think its very much an American thing at the moment, eventually it will spread but I think it will take some time.

    1. Most of the people in my Google+ network are the people I know here in Australia.

    2. It took years of popularity for Facebook in USA, before it started become popular in most European countries. But I think Google+ will become popular outside USA much faster, because it’s moving very fast in USA, too.

  3. It is very appreciable that g+ made 10 million users in very less time and I am also favour of g+. But most of the user do not want to switch. g+ also made the solution to invite all and join through their gmail account, hotmail and yahoo account. Its nice but something really miss that addicted facebooker’s wont leave it

  4. Most of my UK friends are on G+, but then again, they are all techies of some description. Same goes for my Swedish connections. Not many have an active facebook – just a placeholder and catch-all for family events. But they actually ‘use’ G+.

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