Here’s a good example of putting your money where your mouth is: TabTimes, a new magazine about tablet news and put out by tech vets that can only be read on the iPad.
TabTimes, launching this fall as a free iPad app (and already on Twitter), will publish daily, original content, including news about device manufacturers and software and app developers; device and app reviews; and coverage of the ways that sectors like healthcare and publishing are using tablets, with a focus on “the ROI of these deployments.”
George Jones, the editor of TabTimes, is former editor-in-chief of Maximum Tech and Maximum PC. Steven Lang is managing editor and business director; he was formerly at PC Magazine. The publisher is Patrick Pierra, previously the CEO of Canadian web advertising network BV! Media, and Keith Jordan, previously a product manager at AOL (NYSE: AOL) News, is overseeing TabTimes’ launch. The company is hiring a full-time features editor and writer in the next few weeks and ultimately expects a staff of about ten freelance writers in the U.S., Europe and Asia.
“From a business productivity and tech perspective, this is a really exciting time” for tablets, Jones told us. “The arrival of HP (NYSE: HPQ), Cisco (NSDQ: CSCO), and RIM (NSDQ: RIMM) tablets, with Windows tabs to come, is going to spark workplace innovation. Many businesses will choose to use iPads, but as strong alternatives emerge, we’ll be there to cover them.” For now, TabTimes can only be read on the iPad.
The publication’s business model is advertising-based. “We take the long view that a specific tablet advertising market will develop, more quickly than the mobile ad market when compared to number of devices,” Pierra said.
A few independent publishers have experimented with iPad-only magazines (and there is, of course, Rupert Murdoch’s iPad-only newspaper, The Daily). Sideways, an iPad magazine that was all about the iPad and aimed at a general audience (“5 apps to help you get the most out of the World Cup”) got some blog attention last year but folded after a few issues. Sideways was $3.99 per issue, though, and aimed at a consumer audience with only iPad ownership in common.
Last November, Virgin CEO Richard Branson launched the monthly Project Magazine, which just published its seventh issue, despite a few early hiccups. And Nomad Editions publishes six weekly iPad-only magazines covering topics like food and wine, movies and dogs.