We have years of real-world experience with venues using our smartphone apps to scan 1D/2D barcodes for ticket validation. The venues and ticket providers we work with believe it will be several years before the majority of their consumers show up with NFC tickets (or NFC coupons, vouchers, etc.).

Although we are adding NFC reading (and NFC token delivery) to our app, it’s not to replace QR codes and other types of tracking & validation; instead, it’s to complement them. Clearly we need to support both, not just for ticketing but for many other types of online and offline transactions as well.

QR Codes work and very well, in the right context. We work mainly with book publishers and we’ve seen fantastic results. Two specific examples to speak of: a code we have on a book that is now about 2 years old still gets on avg 300 new and unique scans a month, every month. This is 2 years after the book first came out and is 300 new people a month being added to the publishers direct CRM database.

The other is a recent DVD insert we’ve done aimed at 13-18 year olds that is seeing about 800 new scans a week at the moment, and remember, as I mentioned, this is on a DVD, ‘early adopters’ don’t watch DVD’s, they stream on the web.

We have a lot more case studies exactly like this that prove that QR Codes work when used int he right way. If you’re interested in finding out more you can email me antony (at) link (dot) me and we’ll share some more hard numbers with you.

QR is an old technology that is not beloved by any consumers. Honestly, can you point to any successful campaigns in nearly a year, despite the influx of smartphones and QR codes being everywhere?

Punchd’s value is in what’s under the hood, behind the trigger. The trigger of QR or NFC is insignificant to it’s value. It may use a hybrid QR/NFC solution but GOOG are all-in for NFC so going NFC only is quite likely.