Same with Apache Hadoop. It’s much easier and more affordable for users to hold onto and manipulate large sets of data and so they do. That’s one of the main reasons why from the very beginning we opted to price our support offering on a per node basis versus per terabyte which was and still is the industry norm for analytic databases. We wanted to work with this impulse to retain and create more data not fight against it. If you look at improvements in hard disk density and at how more nodes have moved to a 12 drive configuration, the total cost per TB under management for data in an Apache Hadoop system has dropped ~80% over the past 3 years. It’s pretty exceptional for an enterprise system to deliver that kind of value for money.