Comments on: Twitter buys BackType to dig deeper with big data

By: Colleen Taylor

Colleen Taylor — Tue, 05 Jul 2011 22:01:27 +0000

Thanks for your comment, Don. I agree with you re: the importance of the BackType acquisition. Just the latest indication of how serious Twitter is about addressing the needs of bigger, paying customers like brands and companies.

By: Don Roberts

Don Roberts — Tue, 05 Jul 2011 20:29:30 +0000

From the humble beginnings in early 2006 as a mini-communication platform for the Odeo guys, Twitter seems to be everywhere now. From the mundane tweets about lunch to the live-tweeted raid in Abbottabad…from political party organizing to helpful advice & tips…from celebrity gossip to the endless “buy my stuff” drive-by’s, Twitter is everywhere.

BackType is an important acquisition for Twitter. Smart business owners will recognize that their customers and prospects hang-out on Twitter, as well as other online properties. And, the smarter business owners will choose to hang out with them…participating in the conversation about their products and services. They’ll realize that they can help influence brand awareness, preference, and insistence. They’ll realize they can establish their expertise and “social authority”…and get more leads and customers.

Don Roberts

By: Brett Hallinan

Brett Hallinan — Tue, 05 Jul 2011 18:08:43 +0000

Congrats to the Backtype team! I knew they would get picked up. They’re smart guys and applying the scale of Hadoop to address the needs of publishers and marketers to understand social amplification. I look forward to seeing what products they roll out under Twitter. Data, insights and services are a much better route for Twitter to go when it comes to revenue models.

By: Vivek Parmar

Vivek Parmar — Tue, 05 Jul 2011 17:35:45 +0000

Twitter already acquired Tweetdeck and now backtype. that’s really a big news and now thinking what’s comes next?