Comments on: Why consumer cloud needs a PR makeover

By: Robert Cathey

Robert Cathey — Mon, 25 Jul 2011 12:51:55 +0000

Cloud is a feature, not a benefit. Consumers don’t care about cloud, because infrastructure does nothing for them. Speed, ubiquity, platform independence, security, connectedness, collaboration… all these can provide benefit. Until consumer-facing cloud services start talking in that language and ditch useless service names like iCloud, we’ll be stuck in the cloudwashing rinse cycle.

By: Laurie Head

Laurie Head — Thu, 07 Jul 2011 19:34:03 +0000

I am reading this as the owner of a US-based cloud computing company, AIS Network, and an expert in pr/marketing. You have some very good points. The cloud is knee-deep in jargon and misunderstandings already. I think the Business Software Alliance (www.bsa.org), a DC-based nonprofit representing software and hardware companies, is taking some of this “cloud education” on but it’s really going to become a full-time job for them. – Laurie Head, AIS Network, http://www.aisn.net

By: Derrick Harris

Derrick Harris — Wed, 06 Jul 2011 16:16:25 +0000

I agree completely. That’s why I think some company — or a trade association — needs to take it upon itself to educate. Many consumers not plugged into the tech space, I presume, think that cloud=web, when there’s so much more to it.

By: Chris

Chris — Wed, 06 Jul 2011 16:07:13 +0000

Of course, it doesn’t help when MSFT has a “To the Cloud” advertising campaign that doesn’t utilize cloud computing at all. In-fact, it just makes the space more foggy.