Comments on: Enterprise social media: offline company culture impedes implementation?

By: Harish

Harish — Wed, 06 Jul 2011 03:40:55 +0000

Not sure however somewhere it is good to adapt social media tools in the office however I do not think by adapting such kind of SM tools will increase the productivity. I myself observed that if company doesn’t allow using SM tools/website we find alternatives because we are used to now. This activity obviously does decrease the productivity not increase that. :)

Chao!

By: Paul Maddison

Paul Maddison — Tue, 05 Jul 2011 14:57:33 +0000

The biggest problem with enterprise social media is addressing the “I’m too busy to do that social stuff” hurdle. Folks are already bogged down by e-mail, and even though some studies show a reduction in e-mail due to implementing a social platform – your total time ‘communicating’ is usually higher. So how do you solve this? Metrics build in to the tool to show Senior Management and users the benefits helps. But more importantly build social into your existing business communications tools rather than having yet another standalone tool to check.

By: David Christopher (@davidchris)

David Christopher (@davidchris) — Mon, 04 Jul 2011 21:52:41 +0000

You also have to distinguish with social media tools behind the firewall versus social media tools beyond the firewall.

Behind the firewall, in my experience it’s all about finding the right hook that will engage employees with social media. It’s imperative you also focus on the change in culture associated with being social in the workplace – start small, quick win, BIG impact.

Creating the open enterprise collaboration environment is not easy to do but once it is in place the true Power of Collaboration comes through.

By: Shaleen Shah

Shaleen Shah — Mon, 04 Jul 2011 14:41:55 +0000

I guess that the corporate world is having a tough time adapting social media tools in the office to help everyone become productive due to fear… that their interaction with their peers will be misinterpreted by their coworkers, in an environment where ‘office politics’ is your everyday cup of tea and where things you post can be used against you – which is not really good if you’re aiming for a promotion in the future. I’m just assuming though.