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Summary:

Maybe the second time’s a charm? MySpace (NSDQ: NWS) has been bought by ad network Specific Media with Justin Timberlake as an owner and a r…

MySpace
photo: AP Images

Maybe the second time’s a charm? MySpace (NSDQ: NWS) has been bought by ad network Specific Media with Justin Timberlake as an owner and a role in developing creative direction and strategy. On this second sale, the price tag was $35 million — only a few hundred million short of the $580 million News Corp paid for in 2005 and a paltry amount compared to the $6 billion Rupert Murdoch once claimed it was worth. Below, we’ve updated our MySpace timeline (which was first published in January), showing the highs and lows of once-giant social network from launch to today’s sale.

  1. I think the era ended some time ago. This is just trading the bones of a corpse. On a side note, I know this is just a blurb, but this piece is begging for an editor.

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  2. It is amazing New Corps gave up on the property.  To me it shows their lack of strategy.  My Space at least offers connections to potential revenue.  Justin and the boys got a hell of deal if you ask me.  Will be interesting to see how it works out.  I am not sure there is that much room at the top.

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