4 Comments

Summary:

Using Twitter as a tool for journalism has become more and more mainstream over the past year, and the company’s launch of a media resource center and toolbox for reporters is clearly designed to stake Twitter’s claim as a journalist and media company’s best friend.

2583886589_01ce541f8a_z

Twitter has launched a comprehensive guide and toolbox for journalists — or anyone who sees themselves as a member of the media (a group that is growing all the time, as we’ve noted in the past). The new site and related features went live on Monday, and the launch includes some tools that haven’t gotten much attention before, such as an advanced search that allows you to filter tweets by sentiment. Twitter seems determined to stake its claim as a journalist’s best friend, and to simultaneously compete with both Facebook and some of the other media-related tools and services that are already out there.

The new site, which is called Twitter for Newsrooms, includes resources and discussion about using the real-time information network for reporting, engaging and publishing, and is the product of a growing media team at Twitter that includes Chloe Sladden and Robin Sloan (who spoke at GigaOM’s NewTeeVee Live conference last fall about how Twitter can be used for broadcast media purposes) as well as a new hire, former CBS News staffer Erica Anderson.

The reporting section of the site contains tips on using search tools, which Twitter says now allow newsrooms and journalists to search “as much as you need to.” (Previously, accounts that used search a lot could find themselves “rate limited” and then would have to ask Twitter to add them to a white list.) And it highlights the “advanced search” features that allow users to specify exact words, hashtags or accounts, as well as specific places (the search also allows users to filter by sentiment, as indicated by emoticons for being happy or sad). Sloan said the advanced search has been around for a while but was “just a bit hidden.”

As we’ve mentioned before, Twitter’s search capabilities have been fairly lackluster for some time now. While you can do an advanced search with Twitter’s site, for example, you can’t restrict it to a specific time period. And even in its search tips, the company still recommends that for an archive search (searching further back than about a week), users still go to Topsy, which can search as far back as 2007.

For those who want to track multiple topics regularly, meanwhile, Twitter unsurprisingly recommends using TweetDeck — which the company just recently acquired for $40 million — or the Twitter for Mac client. At one point when the TweetDeck purchase was just a rumor, some speculated that Twitter would kill the client once it bought the company, but judging by the way it is promoting the tool on the media site, it seems to have no intention of doing this.

If anything, Twitter seems to be positioning TweetDeck as a power tool for media and companies tracking specific topics, something many use HootSuite and other tools such as Radian6 (recently bought by Salesforce) for. In addition to going after specific competitors in that space, the media site as a whole seems designed to promote Twitter to the media industry as a crucial tool — something that Facebook has also been trying to do, in particular by hiring Vadim Lavrusik to handle “journalist outreach” (Erica Anderson will reportedly handle these duties for Twitter).

The other modules in the Twitter media site offer tips in engaging with readers and/or viewers, using former CBS anchor Katie Couric and Washington Post reporter Melissa Bell as examples of how to do it properly. Another segment talks about how to embed tweets using a variety of methods, including the WordPress plugin called Blackbird Pie, and Twitter also a section called “Extra” that promotes a number of what the company calls “ecosystem partners,” including Mass Relevance as well as Trendrr and Crimson Hexagon.

The fact that Twitter has become a crucial tool for media and journalism isn’t really news any more. The turning point in that evolution arguably came via a series of events including a plane landing in the Hudson River, the earthquake in China, the disaster in Haiti and a number of other high-profile incidents in which Twitter was used as a reporting tool — both by traditional journalists and ordinary citizens. That trend has continued through the Arab Spring uprisings in the Middle East and other news events such as the killing of Osama bin Laden.

And anyone who is looking for examples of journalists who make use of Twitter as a key tool doesn’t have to look far: Brian Stelter at the New York Times has been a leader among traditional reporters in the way he has used it, and so has National Public Radio staffer Andy Carvin, who has effectively become a one-man newswire reporting on the Middle East (in fact, he’s been so successful that the NPR is trying to figure out how to make him the hub of a real-time news operation).

Carvin gets a prominent reference in the Twitter Media reporting section, which notes that the NPR journalist is “a key filter and verifier of information coming out of North Africa and the Middle East,” who has found ways to “verify sources thousands of miles away, in real-time.” With its new toolbox and resource site, Twitter is clearly interested in appealing to the other potential Carvins out there — although it’s interesting that the company focuses solely on the traditional journalists using it, rather than any of the “citizen journalism” efforts we have seen emerging.

Post and thumbnail photos courtesy of Flickr user Rupert Ganzer

You’re subscribed! If you like, you can update your settings

  1. Kevin Markov Monday, June 27, 2011

    Personally, I think Twitter is already a big part of journalism whether they wanted to be or not. With more and more people using the service, more “breaking news” will continue to be released.

  2. How can a service that encourages people to say whatever they want, whether they know what they’re talking about or not, be a journalist’s best friend? What a ridiculous idea!

  3. Debbie Degabrielle Tuesday, June 28, 2011

    Not surprising to see Twitter jump on board with what seems to be a growing trend of journalists smartly applying social data to be more efficient in their work and better understand what is resonating online. Ignoring the data means missing critical insights into the ‘social pulse’ happening and closing your eyes to new ways of building your personal or business brand. There is no reason the media industry shouldn’t also be taking advantage of all this data and it appears that Twitter toolbox is applying a helping hand for journalists in a similar way to brands that have applied social media monitoring and analytics tools to get savvy and engage. Also, I read another interesting article by @mathewi that details data as journalism http://bit.ly/lUOcqC, so no doubt we are going to see more of this as we have more tools to better understand news, audiences and get savvy. This is how we can help shape the future for media. I certainly applaud journalists for curating content that aligns with what “we” as an audience want to read.

  4. Marketing Tweet Friday, July 15, 2011

    HaHa Twitter must be outperforming other social websites

Comments have been disabled for this post