By: Greg

Greg — Tue, 28 Jun 2011 23:39:53 +0000

The AmEx / Foursquare coupon partnership offer merchants a much better deal than the likes of Groupon do. Although we don’t know the specifics of each merchant participation agreement, my educated guess is that American Express, as part of its strong push to position itself at the forefront of the fast-growing mobile payments industry, is subsidizing a great deal of the coupons’ value. After all, for AmEx this is just another form of a rewards program. This is definitely not the case with the Groupon deals, which typically cost merchants 50 percent of the already heavily discounted coupon’s value. I could never figure out why any merchant would agree to this. http://blog.unibulmerchantservices.com/why-the-amex-foursquare-mobile-coupon-push-is-good-for-merchants

Comments on: Foursquare checks in to $50M in fresh funding

By: Greg