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Summary:

The Independent’s cut-price “i” newspaper may not have a website or a mobile app of its own, but it has consented to provide digital news th…

Independent's i newspaper

The Independent‘s cut-price “i” newspaper may not have a website or a mobile app of its own, but it has consented to provide digital news through a ghastly marketing mash-up with Heineken…

From this coming Thursday, punters will be able to get a news feed from “i” on their mobiles, tablets or laptops – but only when they connect to free WiFi in select Heineken Hub pubs in London or Cardiff, and only after 11am.

The breathless pitch from MediaVest, which conceived the tie-up, is: “MediaVest created the Heineken initiative to enable Heineken to reach consumers in the very environment the product is available, creating a deeper level of engagement in the brand.”

Lovely.

So, if you want free digital “i“, you know what to do – get the pints in.

 
(Via NMA and MediaWeek)

  1. Or buy it on paper for 20p?

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  2. what a great excuse to go to the pub. Innovative, creative thinking

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