Comments on: How daily deals can target the mobile space

By: Nora

Nora — Sat, 18 Jun 2011 14:26:37 +0000

Daily deals are a great way to save money, and people can use them often on their cellular or mobile devices. This makes it even more convenient.

If you want to find the deals from all these daily deal sites and don’t want to have to search them all individually, try http://www.dailydealpool.com. They’ll send you just one daily email that includes all the best buys available in your area, so you won’t miss out and your inbox doesn’t get crowded!

By: @travisaacson

@travisaacson — Sat, 18 Jun 2011 02:47:29 +0000

I totally agree!

It’s funny though. Consumers sometimes think they want the “Starbucks scenario”. Every time I talk with a group of customers or potential customers about our mobile coupon app someone asks me if we’re could alert them when they are near a deal. When I remind them how many deals we have in the city (“766 restaurants in NYC”, in the most recent experience) they think about it for a minute then realize they really don’t want their hip buzzing all day.

Pull is perfect for everyday use. Pull is appropriate if the offers are relevant and sent only as frequently as the user REALLY wants.

By: Sean O Sullivan

Sean O Sullivan — Fri, 17 Jun 2011 10:01:22 +0000

I’d totally agree that the blind “push” model mentioned in (2) is very limited – the store pushes offers based on what IT wants to sell, not on what the USER is interested in.

The new range of proximity solutions will really alter that equation. They help close the loop so a mobile user can opt-in for targeted offers. For example, I may be willing to share my Last.fm ID with a music store when I walk in, so that it can create custom offers based on what I actually like, and while I’m on premise (when I may be most interested in seeing a relevant offer “right now”). Bluetooth and NFC will be helpful technologies in this regard, as – if a user wants – they can help automate some of the check-in “I’m here” process. You can see how the proximity platforms from NeuAer, LocalSocial, NearVerse and even Color could be applied in this regard (and indeed – some already are…)

Sean (@sos100)

By: Steve DuScheid

Steve DuScheid — Thu, 16 Jun 2011 19:18:12 +0000

One geofencing method that offers more context than simple proximity-based ads are those based on geofences that define social spaces meaningful to people. Instead of just triggering offers to people walking by, with defined areas such as neighborhoods, shopping districts, and college campuses, marketers can aim offers at an audience more likely to be receptive. Maponics offers numerous location datasets that contain predefined geofences for tens of thousands of social spaces in North America and beyond.

By: @JMangotweets

@JMangotweets — Thu, 16 Jun 2011 05:24:53 +0000

Foursquare is also doing well in my opinion with their badge system and check-in deals. They are able to encourage users to actively use their service and are able to push deals unobtrusively.