Summary:

The online advertising scene has changed considerably since we held our last conference focusing entirely on the advertising industry: cross…

paidContent Advertising 2011

The online advertising scene has changed considerably since we held our last conference focusing entirely on the advertising industry: cross-platform is more than a catchphrase; Google (NSDQ: GOOG) has moved far beyond AdSense; Facebook is a major player; Twitter and Foursquare are shaking up the scene; Groupon set off a daily deals craze; the rise of apps, led by Apple (NSDQ: AAPL), has added a new twist to mobile; tablets are a new rich environment with subscription potential; privacy has taken center stage and advertisers are creating their own content, while agencies continue to morph as they search for the right way to serve a continuously shifting space. Each raises a set of questions amid a constant search for best practices.

And yet many of the challenges remain the same: how to create and sell the right kind of inventory; how to make the most of the ability to gather data and target customers; whether to rely on ad networks, how to engage consumers, and how to make digital dollars add up to the money leaving the traditional media world. Almost daily, it seems, a new business launches trying to take advantage of the changes and solve the challenges.

At paidContent Advertising: Emerging Business Models on Sept. 15 in NYC, we’ll bring together leaders and disruptors from across advertising, media and entertainment to explore emerging business models in this changing space – and debate the possible winners and losers.

Our list of speakers so far:

»  David Carey, President of Hearst Magazines

»  Ross Levinsohn, Executive Vice President of Yahoo (NSDQ: YHOO) Americas

»  Joanne Bradford, Chief Revenue Officer, Demand Media

»  Scott Kurnit, CEO of AdKeeper

»  Dave Morgan, Founder and CEO of Simulmedia

»  Wenda Millard, President of MediaLink LLC

»  Scott Meyer, Founder & CEO of Evidon

Register now to take advantage of the early rate of $650.

Register for paidContent Advertising

If you have speaker suggestions, please contact us at events AT paidcontent.org; take a look at our previous conferences for a sense of our speaker rosters. If you’re interested in sponsoring paidContent Advertising: Emerging Business Models, contact our ad department at advertising AT contentnext.com.

Thanks to our sponsors, NetShelter and OpenX.

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