Comments on: Bunchball raises $6.5M, doubles down on gamification http://gigaom.com/2011/06/13/bunchball-new-funding/ Sun, 19 May 2013 03:00:07 +0000 hourly 1 http://wordpress.com/ By: dundermifflininfinity http://gigaom.com/2011/06/13/bunchball-new-funding/#comment-631041 Tue, 14 Jun 2011 02:16:53 +0000 http://gigaom.com/?p=359875#comment-631041 Bunchball had a great game going through NBC called Dunder Mifflin Infinity which was a points based game based on The Office where “employees” would do tasks each week to earn Shrute Bucks. I’m not sure as to what the depth of Bunchball involvement was, but Bunchball did do work on a fun little Virtual Desk for the site.

I saw Rajat Paharia give a presentation back in 2008 at the Austin Game Developer’s Conference. He was there with Stephen Andrade, Senior Vice-President and Digital Development General Manager, NBC.com discussing Dunder Mifflin Infinity. He talked about Bunchball’s gamification approach of reward, status, achievement, self expression, competition, and altruism. For a sweet read on it, go to http://www.bunchball.com/nitro.

I’m not exactly sure what happened, but I think Bunchball (after working with NBC for a couple of years) let NBC run the game / desks by themselves. And run it NBC did…straight into the ground…

]]>