Summary:

Conde Nast Hearst Meredith Time Inc. Number of apps * 37 Before Hachette integration, about 60; after Hachette integration, about 100. 13 39 Types of Apps and Example of Each 9 magazine digital edition apps (Wired, Glamour, etc.); remaining 28 are special edition/utility apps (Vogue Wish […]

Conde Nast

Hearst

Meredith

Time Inc.

Number of apps *

37

Before Hachette integration, about 60; after Hachette integration, about 100.

13

39

Types of Apps and Example of Each

9 magazine digital edition apps (Wired, Glamour, etc.); remaining 28 are special edition/utility apps (Vogue Wish List, Brides Wedding Genius)

Magazine digital edition apps (O), utility (Good Housekeeping @Home), special editions (Food Network Magazine Grilling)

3 magazine digital edition apps (BHG, Parents, Fitness); remaining 10 are utility apps (Teen Driving Log from Family Circle)

5 magazine digital edition apps (People, SI, etc.), 26 utility (EW Must List), 8 book (Life Wonders of the World); remaining are smartphone

Price Range

Free to $59.99 (for a one-year New Yorker subscription; other magazines are $1.99/month or $19.99/year). iPad subscriptions free to print subscribers. Most utility apps free to $4.99.

Monthly magazines: $3.99. Special edition apps: $0.99-$4.99.

Free to $4.99. Most smartphone apps are $0 or $0.99; tablet apps mostly $2 to $3

Free to $7.99. Most magazine issues $3.99-$4.99.

Popular Apps

The non-content-branded productivity app Idea Flight recently hit #2 on the free Productivity iPad app bestseller list. Epicurious app has over 5 million downloads.

More proof that sex sells: Cosmo‘s $2.99 Sex Position of the Day app.

Parenting apps are big: The two most downloaded apps are Baby Names (iPhone) and Flash Cards from Parents Magazine (smartphone & tablet)

Life and grocery shopping: the Real Simple No Time to Cook iPad app ($4.99) is currently #47 on the paid Lifestyle iPad app bestseller list.

  • Across multiple platforms. An app available on Kindle, Android, and iPhone, for instance, is counted once, not three times.

Source: Magazine publishers and additional reporting.
Compiled by: Laura Hazard Owen
Additional Producing by: Amanda Natividad
Published: June 15, 2011

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