Summary:

Why did Keith Olbermann join Current Media rather than try to use his brand to create a conglomerate? Olbermann answered that and much more…

Keith Olbermann

Why did Keith Olbermann join Current Media rather than try to use his brand to create a conglomerate? Olbermann answered that and much more in a candid lunch conversation at our recent paidContent 2011 conference. Olbermann explained to paidContent Editor Staci D. Kramer, “This is a company with a large footprint. … That’s the reason the decision was so easy to make.” Plus, he gets to say whatever he wants. The tradeoff? “He just has to make his own travel arrangements,” joked Current Media Co-Founder Joel Hyatt.

Olbermann’s reasoning is especially interesting given Glenn Beck’s just-announced decision to launch an original programming subscription service. We couldn’t stream this one live so here’s your chance to watch:

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