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Summary:

Haymarket says it will implement a “metered” charging model for its MediaWeek, Marketing, Campaign, PRWeek and Brand Republic websites from…

Mediaweektv

Haymarket says it will implement a “metered” charging model for its MediaWeek, Marketing, Campaign, PRWeek and Brand Republic websites from this summer.

The publisher says readers will be “able to access a set number of articles each month (for free) before being asked to subscribe”, though it not quantify the free extent, suggesting it is not yet in place. But there will be three variants…

  • “Premium Access, for full online access to all titles, plus a printed edition of one print magazine”
     
  • “Online Access, for full access to all digital resources and archived materials, including all Brand Republic Group titles”
     
  • “Print Access, an option to simply buy a subscription to a single print magazine”
     

Inside Haymarket, the move is being led by Brand Republic, a web-only aggregator for content from each magazine site. Haymarket’s Brand Media division is being renamed the Brand Republic division for the task, run by editor-in-chief Danny Rogers. The set of sites claims 700,000 uniques.

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  1. Greg Golebiewski @znakit Tuesday, May 31, 2011

    Very good. One more brave move toward the FAIR internet (fair instead of “free”)

  2. Ashley Norris Tuesday, May 31, 2011

    This is a fascinating move and one that I think will work well for Haymarket as due to the quality of the content it will gain many new subscribers. I do think it does open the door for another marketing lead portal that is free to access. 

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