Summary:

Thirty percent of TopGear.com’s traffic comes from Facebook fans, BBC Worldwide’s digital director Dan Heaf tells Beet.tv’s Andy Plesser…

Dan Heaf
photo: Matt Biddulph

Thirty percent of TopGear.com’s traffic comes from Facebook fans, BBC Worldwide’s digital director Dan Heaf tells Beet.tv’s Andy Plesser

“The ROI on the small amount of money that we put in to Facebook is pretty staggering”.

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