14 Comments

Summary:

WWDC 2011 will cover five key technology tracks: Application Frameworks, Internet & Web, Graphics & Media, Developer Tools, and Core OS, but Jobs so far, is not expected to speak.

wwdc-2011


Edit Note: We mistakenly referenced an old press release and thus, the following story has been changed to reflect the information for 2011. We regret the error.

Consider the hype machine up and running for WWDC 2011. thanks to an official announcement highlighting Steve Jobs as the keynote speaker on June 7 at 10:00 AM PDT. WWDC 2011 will cover five key technology tracks: Application Frameworks, Internet & Web, Graphics & Media, Developer Tools, and Core OS. However, it’s Steve’s appearance that is the real news.

Jobs, who has been on medical leave since January but remains involved in strategic decisions at Apple, last made a public appearance at the iPad 2 launch event in March. That makes for an interesting comparison of  event importance, especially considering that Jobs has skipped WWDC in the past. Last year, Jobs gave the keynote and launched the iPhone 4, as well as the iOS platform, which was previously named iPhone iOS. However, in 2009 Apple’s Phil Schiller did the keynote, introducing the iPhone 3GS, iPhone OS 3, demoing OS X 10.7, and showing off new MacBooks. Considering that this year’s WWDC will reportedly not have new hardware as the next generation iPhone is widely expected in the fall, what non-hardware announcement could be so important as to bring Steve Jobs to the keynote?

Conventional rumor wisdom suggests the event will feature a relaunch of MobileMe (possibly named iCloud) and that service may be free, or at least include free services. A paid service for online storage and streaming of music is also expected. Of course, OS X Lion will be shown, and almost certainly at least a preview of iOS 5. While these are all important products, do they warrant the presence of Steve Jobs? I’d argue that they don’t, and that could mean some other mysterious product will be announced, or perhaps Jobs is returning to Apple full-time. No matter the outcome, TAB will be reporting the event as it happens.

  1. Typo, demoing 10.7.

    Though I’m sure we all get the point.

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  2. Uh, isn’t that press release from last year?

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  3. You do realize that article is a link the 2010 WWDC announcement, not the 2011?

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  4. You Got The Date Wrong, It’s June 6th. 2011. Not June 7th.

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  5. 6th., not the 7th.

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  6. Um… you linked to last years press release.

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  7. Nope, thats the PR from 2010.

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  8. The link you have is to LAST year’s WWDC.

    There is no such announcement for WWDC 2011 (yet). I recommend you correct this article.

    Thompson

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  9. um, did you know the press release you are linking to is from last year? nice try.

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  10. Oh boy, have you seen that’s the 2010 Press Release you’re linking to?
    WWDC starts June 6 this year…

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  11. Thank you all for the comments. Yes, the press release pulled was accidentally the 2010 press release. We have updated the post to reflect that information, and will update again if we receive any new information.

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  12. You are linking to an Apple press release from 2010 (!!!)

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  13. Ready. Fire. Aim.

    When will bloggers gets a clue?

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  14. Well, mistake corrected. There goes the article! :P Woops.

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