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	<title>Comments on: What Is This Empire Avenue All About?</title>
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		<title>By: helio rocha</title>
		<link>http://gigaom.com/2011/05/19/empire-avenue/#comment-754651</link>
		<dc:creator><![CDATA[helio rocha]]></dc:creator>
		<pubDate>Mon, 12 Dec 2011 01:20:18 +0000</pubDate>
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		<description><![CDATA[What Is This Empire Avenue All About? http://t.co/TQb5Pop9]]></description>
		<content:encoded><![CDATA[<p>What Is This Empire Avenue All About? <a href="http://t.co/TQb5Pop9" rel="nofollow">http://t.co/TQb5Pop9</a></p>
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		<title>By: Aaron</title>
		<link>http://gigaom.com/2011/05/19/empire-avenue/#comment-634803</link>
		<dc:creator><![CDATA[Aaron]]></dc:creator>
		<pubDate>Wed, 29 Jun 2011 17:23:22 +0000</pubDate>
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		<description><![CDATA[When you compare it to Farmville my apprehension escalates.  With so many social media tools out there it&#039;s hard to know which ones to commit to in the beginning.]]></description>
		<content:encoded><![CDATA[<p>When you compare it to Farmville my apprehension escalates.  With so many social media tools out there it&#8217;s hard to know which ones to commit to in the beginning.</p>
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		<title>By: Jim Durbin</title>
		<link>http://gigaom.com/2011/05/19/empire-avenue/#comment-625860</link>
		<dc:creator><![CDATA[Jim Durbin]]></dc:creator>
		<pubDate>Sun, 22 May 2011 18:31:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=347889#comment-625860</guid>
		<description><![CDATA[And the best part is the expanded activity to drive up share prices and dividends is short term - it falls again when you stop again, which makes artificial inflation attempts temporary, and not that effective.  People sell you off when activity drops, so you&#039;re better off finding your happy medium.]]></description>
		<content:encoded><![CDATA[<p>And the best part is the expanded activity to drive up share prices and dividends is short term &#8211; it falls again when you stop again, which makes artificial inflation attempts temporary, and not that effective.  People sell you off when activity drops, so you&#8217;re better off finding your happy medium.</p>
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		<title>By: Tom Ohle</title>
		<link>http://gigaom.com/2011/05/19/empire-avenue/#comment-625536</link>
		<dc:creator><![CDATA[Tom Ohle]]></dc:creator>
		<pubDate>Fri, 20 May 2011 14:44:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=347889#comment-625536</guid>
		<description><![CDATA[Hey Greg... to some extent I&#039;m kinda happy about the comparisons to Farmville -- if we can be as successful as that... well, sweet! :) That said, it&#039;s really not about tweeting more to drive up your value -- only when others are engaging with your content will you start to really see benefits in terms of share price and dividend payouts (you earn daily virtual cash based on your investments&#039; activity and engagement). It&#039;s also about how much effort you really feel like putting into driving your share price up; I, for one, haven&#039;t changed my habits at all -- I just come to Empire Avenue, make some connections and check in on my numbers every once in a while. We all have more than enough to do these days without artificially inflating activity :)]]></description>
		<content:encoded><![CDATA[<p>Hey Greg&#8230; to some extent I&#8217;m kinda happy about the comparisons to Farmville &#8212; if we can be as successful as that&#8230; well, sweet! :) That said, it&#8217;s really not about tweeting more to drive up your value &#8212; only when others are engaging with your content will you start to really see benefits in terms of share price and dividend payouts (you earn daily virtual cash based on your investments&#8217; activity and engagement). It&#8217;s also about how much effort you really feel like putting into driving your share price up; I, for one, haven&#8217;t changed my habits at all &#8212; I just come to Empire Avenue, make some connections and check in on my numbers every once in a while. We all have more than enough to do these days without artificially inflating activity :)</p>
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		<title>By: Greg</title>
		<link>http://gigaom.com/2011/05/19/empire-avenue/#comment-625525</link>
		<dc:creator><![CDATA[Greg]]></dc:creator>
		<pubDate>Fri, 20 May 2011 13:39:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=347889#comment-625525</guid>
		<description><![CDATA[There&#039;s probably some informational benefit to Empire Avenue, but by and large it seems like a way to ascribe value to behavior that may really just be a waste of time.  Reminds me of Farmville, to be honest.  Should I tweet more to bump up my social networking &quot;value&quot;?  Probably not, when there are plenty of activities that have real world value.]]></description>
		<content:encoded><![CDATA[<p>There&#8217;s probably some informational benefit to Empire Avenue, but by and large it seems like a way to ascribe value to behavior that may really just be a waste of time.  Reminds me of Farmville, to be honest.  Should I tweet more to bump up my social networking &#8220;value&#8221;?  Probably not, when there are plenty of activities that have real world value.</p>
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