Summary:

Some media companies, like Disney (NYSE: DIS) and News Corp.’s Fox, have invested a lot of time and money into mobile as standalone business…

Some media companies, like Disney (NYSE: DIS) and News Corp.’s Fox, have invested a lot of time and money into mobile as standalone businesses, expected to drive their own revenue streams and sometimes even their own brands. Others, like MTV, have largely focussed on it as a way of driving more brand loyalty and engagement around their core TV offerings.

That doesn’t mean it’s not presenting original content, though: the company has created its own “Caption bomb” check-in service for TV viewers (a kind of home-grown GetGlue), while hugely popular apps like the tosh.0 app, riff on the same forces in social media that are the backbone of the comedy show of the same name.

Yesterday at paidContent Mobile, MTV’s Colleen Fahey Rush, took the audience through the MTV’s strategy and the research that it has done to back it up:

MTV: The Mobile Lives Of MTV’s Audiences
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