For a few hours Wednesday, the Metropolitan Pavilion in New York’s Chelsea neighborhood became an energetic mobile media hub courtesy of paidContent Mobile: Platform Power.
Our second full-day mobile conference drew speakers and participants from across media, finance, tech and e-commerce. (If we handed out prizes for the most distance traveled, Rovio’s Mighty Eagle Peter Vesterbacka edged out Bonnier’s Sara Ohrvall, who came in from Stockholm, by using a Helsinki-Berlin-London route.)
Thanks to Bob Bowman and Mike Kelly for insights on Major League Baseball Advanced Media and The Weather Channels Co. respectively, to Vesterbacka and Fox’s Andrew Stalbow for an informal case study in co-branded success and to all for stimulating discussions on today’s challenges and the opportunities ahead. We’ll post the full research presentations from Nielsen’s Shiven Ramji, MTVN’s Colleen Rush Fahey and Flurry’s Peter Farago soon, as well as event video.
Here are how the key insights played out, as shared by our reporting team of mobile editor Tom Krazit, David Kaplan, Laura Hazard Owen and Ingrid Lunden: