Condé Nast began offering in-app subscriptions for iPad versions of Allure, Glamour, Golf Digest and Vanity Fair on Monday. The publisher began offering The New Yorker iPad subscriptions just last week, marking the first time it has used Apple’s new in-app subscription system.
The New Yorker has been doing very well in the week it has been available. The app’s rating went from around two stars to nearly four stars since the update, which also brought free access for existing print subscribers. The New Yorker iPad app also was the top grossing iPad app for most of last week.
According to an internal memo from Condé Nast President Bob Sauerberg, the company feels it’s “clearly tapping into the enormous appetite consumers have for [its] award-winning content.” Response has definitely been very positive in the short-term, and it makes sense, as most negative reviews to date have been based on the fact that no subscription option was available.
Allure, Glamour, Golf Digest and Vanity Fair will all offer yearly subscriptions for $19.99, and monthly subscriptions for $1.99. Individual issues can be purchased for $3.99 for Allure and Glamour, or $4.99 for Golf Digest and Vanity Fair. Existing print subscribers can enter their account information to get free access to iPad issues, too.
Apple is making significant headway among publishers with its in-app subscription system, but whether or not that will translate to increased, sustained engagement from readers remains to be seen. Have you signed up for any iPad subscriptions since their introduction?