HTC has created a second promotional video for its upcoming handset, the Sensation 4G, and the phone appears aptly named. While the handset boasts cutting-edge specifications, the focus of the video isn’t solely on the hardware. As I watched the short movie, I felt the influence of Apple’s excellent product marketing. Instead of focusing on the specifications, HTC explains what the phone can do with all that power.
The Sensation 4G will be HTC’s first dual-core handset, powered by a Qualcomm processor running at 1.2 GHz per core. The qHD screen resolution (960×540) offers a 16:9 aspect ratio for widescreen movies taking up the full display. The screen should come in handy for HTC Watch, the company’s new media store that supports progressive downloading for near-instant playback.
Adding to the multimedia capabilities — which is how HTC is positioning this handset — is 1080p video capture with the ability to trim video and share it directly from the device. Media can be shared to an external monitor or HDTV either through an HDMI cable or wirelessly.
Perhaps more impressive than the upcoming phone is how HTC continues to grow sales and profits. Just a few years ago, the company was a small, behind-the-scenes smartphone maker of Windows Mobile handsets that eventually started to design custom smartphone software. Now HTC makes more Google Android phone models than any company I can think of, and its Sense user interface has become a selling point. HTC is taking Sense a step further on the Sensation 4G by making use of the phone’s lock screen, for example. Useful information is readily available, even when the handset is locked and users can jump to email, a voice call or the camera directly from the lock screen.
To say that I’m looking forward to this device as a potential replacement for my Nexus One may be the understatement of the day. After you watch the video, let me know if you’re anxiously waiting for this phone too.