Comments on: Mobile Advertising Heats Up With Funding, Deals http://gigaom.com/2011/05/06/mobile-advertising-heats-up-with-funding-deals/ Sat, 18 May 2013 22:54:56 +0000 hourly 1 http://wordpress.com/ By: Michael http://gigaom.com/2011/05/06/mobile-advertising-heats-up-with-funding-deals/#comment-623723 Thu, 12 May 2011 13:19:15 +0000 http://gigaom.com/?p=341250#comment-623723 We need a sanity check. There are several different types of mobile advertising. The investments aren’t mirroring the underlying value.

The largest investments have been in the mobile equivalent of banner advertising. Personally I can say that I’ve clicked on this advertising more than a dozen time…but never intentionally. (fat thumbs!)

I’ve intentionally opened a deal on Foursquare. Was it the advertising or the offer that made me click on it? If the offer needs to be a deep discount, does that then need to factor into the price point Estuardo mentions?

The mobile companies that should get the most investment, are the ones that increase intentional click-throughs without changing the offer. That means companies which can refine targeting, increase the intrinsic value, or deliver in a method which makes the ad more relevant.

Michael Imbleau

]]> By: Estuardo Robles http://gigaom.com/2011/05/06/mobile-advertising-heats-up-with-funding-deals/#comment-623101 Tue, 10 May 2011 16:02:56 +0000 http://gigaom.com/?p=341250#comment-623101 Mobile keeps growing in large part because it has proven its value by showing its effectiveness is greater than online. Yet the price point has yet to reflect this value, and currently mobile advertising space is being paid for at a significant discount as compared to its value. Looking at historic data one could argue that it is just a matter of time before the price actually levels off to reflect fair market price, but the problem with mobile is that it tends to have a higher cost to operate/sustain, generally speaking, than online, so this puts further pressure on the providers of mobile advertising space.

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