1) Complexity. If consumers can’t grasp the concept of GoogleTV beforehand then it won’t be concuring anything, much less the livingroom.

2) With everyone buying up iPads and smart phones and other tablets today, it would have made more sense for Google to target these devices first and relegate TVs as just a screen to beam content. It’s much easier to use a tablet or smart phone (or any multitouch device) to navigate the web and to find content to watch than to use a clunky keyboard with pc-like mouse pointer for navigation on the screen. Find something interesting, send it to one of the TVs in the house and continue using the tablet device for web searching, twitter, apps etc.

I think If the rumors are true about Apple licensing Airplay to TV manufacturers to incorporate into sets, it would truly show the way to concur the living-rooms. As we can see with the recent trend of networks and providers getting their content on iPads and iPhones, and shunning GoogleTV. All users would need to do is send that app or (HBO Go) to the Airplay capable device around the house. It does not get any easier than that in the living-room for gen consumers.

1. Support ARM Processors, to be in the sub-$100 box. Even run a full Google TV UI “mode” from the HDMI output of every new Android smartphone, expect Google TV to become a part of Android’s Ice Cream Sandwich. How can Google add HDMI-in to future Smartphones? Maybe they do some trick with another cheap $40 HDMI pass-through box with IR blaster to connect between any Cable/Satellite box, your Android Smartphone’s HDMI output and the HDTV.

2. Support apps like BitTorrent/RSS, Seedbox management with SFTP, Rapidshare/Megaupload streaming, make it the easiest way to pirate all movies and TV shows with a remote control on the TV.

3. Unlock Desktop User Agent in the Flash plugin. The only reason TV websites can block Google TV is because of the Flash plugin not hiding itself as a Flash-for-Desktop user agent. It’s only a question of Adobe and Google making the decision (if the rights holders keep blocking them), they can make Google TV unblockable. Even make it easy to sign up for fast and reliable proxy services all over the world if certain online web TV are being region blocked (make it easy for the world to stream US based Hulu/Netflix/Viacom/etc, UK based BBC, French based France Television, etc..).

Besides getting video content ready for it, they also need to make Google TV a strong console play, and getting Android developers to make Android games for Google TV. But this time, all this should be available on *launch day*, and not repeat the mistake with Honeycomb for tablets when they only had 16 apps at launch. They need to have a ton of them to show its potential.