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Summary:

Warner Bros. is buying Flixster, and it plans to turn the site into a VOD service tied to the UltraViolet cloud DRM scheme. Part of the deal is also the movie reviews site Rotten Tomatoes. The studio promises that Rotten Tomatoes will continue to be independent.

flixster

Warner Bros. Home Entertainment announced Wednesday morning that it is buying the social movie discovery and review sites Flixster and Rotten Tomatoes for an undisclosed amount.

The studio will keep Flixster as an independent entity, but it plans to extend the service beyond mere discovery: The news release states that Flixster will “enable digital content ownership and delivery across any connected digital device.”

Flixster could soon became the consumer face of Warner’s digital locker plans, dubbed “Digital Everywhere”, which the company announced last month. The idea is that consumers will be able to buy content and then play it on any device, streaming from the cloud. Digital Everywhere will be based on the Digital Entertainment Content Ecosystem’s UltraViolet DRM scheme.

One of the reasons that made Flixster appealing for Warner is its success on mobile platforms. Flixster’s iOS, Android, Blackberry and Windows phone applications have been downloaded more than 35 million times. Warner undoubtedly wants to tap into that mobile user base to stream movies to connected devices.

The studio’s plans for Rotten Tomatoes seem less ambitious. The news release only states that the team of the movie review site will continue to work independently out of Los Angeles. Rotten Tomatoes was acquired by Flixster in early 2010 in a deal that gave News Corp. a minority stake in the combined company. AllThingsD reported earlier this year that Warner was in discussions to pay up to $90 million for Flixster and Rotten Tomatoes.

  1. Congrats to the Flixter team! Hopefully the website will not get “corporate” under the Warner rule, even though a movie giant owning a site reviewing their movies sounds worrying…

    So:
    – If you’re considering a replacement for RottenTomatoes, Metacritic.com is the way to go with its great review aggregator that in my opinion beats that of RT.
    – And if you’re looking for an alternative movie social network, you can always try our Filmaster – currently available at Filmaster.com and in Apple’s app store, providing personalized movie recommendations in your area. Android app coming soon.

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