Google I/O doesn’t officially start until next week, but if you want a sneak peek at some of the companies that will be playing in the Developer Sandbox, video curation startup ShortForm has a neat way to check out the best of the best. For those that can’t attend the annual Google developer conference — or even for those that can — ShortForm’s Google I/O page will highlight a number of new video app demos that developers will be showing off at the event.
Between now and May 11th, visitors to ShortForm’s Google I/O Sandbox Video Contest will be able to check out videos of exhibitors that will be demonstrating new apps from across multiple Google app platforms. Furthermore, they’ll be able to vote for their favorite developers, from all those that have submitted videos to the page. The winning video demo will be officially announced May 12th.
While there’s not a huge prize for the winner — ShortForm promises “prime placement” on its home page, mention in a press release and “big time bragging rights” — the page is a great way for presenters to have their apps seen, even by fanatics that can’t make it to Google’s developer conference.
Participating in I/O and want to be named king of the Sandbox? Just go to the contest page and vote your company’s video up. Or, for those that want to embed the series of ShortForm videos on their own pages, there are also video widgets available to do so as well. To embed them, users can check out this page to find the appropriate widget size for their website. (See example widget below.)
This isn’t the first contest of its kind that has taken place on ShortForm’s platform: Last month it played host to a contest to pick the very best Very Mary Kate video. In that contest, which was put on by IAC’s CollegeHumor, users were able to vote for their favorite episode of the long-running web series, which parodies the fictional adult life of the child star. ShortForm found in the contest that its curated channel with voting and gaming mechanics drove the average time on the site to more than 10 minutes per session.
While CollegeHumor videos are generally more entertaining than app video demos, ShortForm is hoping that the developer audience will be just as engaged. ShortForm is also hoping to productize its contest widget soon, which would allow any of its so-called video jockeys — or short-form video curators — to build their own contests in the future.