Summary:

During Google’s first quarter earnings call last month, executives said they had been spending heavily to market the company’s Chrome browse…

Chrome

During Google’s first quarter earnings call last month, executives said they had been spending heavily to market the company’s Chrome browser and would continue to do so, saying that the “lifetime value of a Chrome user is phenomenal.” That marketing effort is now aggressively expanding to TV with the launch of several TV ads this week promoting the browser.

Google (NSDQ: GOOG) has turned to TV to advertise Chrome in the U.S. before — notably in spring 2009 when it used its Google TV ads platform to distribute several spots — but the scale of this TV ad campaign is unprecedented with the NYT calling it the “biggest offline campaign ever for Google.” The company isn’t saying how much it’s spending on the campaign.

Two of the spots:

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