Limelight Networks (NSDQ: LLNW), the publicly-traded content delivery network, has bought up Clickability, which is behind a popular web content management system, which counts the Minneapolis Star Tribune and PR Newswire among its customers. Limelight is paying $10 million in stock and cash for 11-year-old Clickability, which had raised more than $15 million in backing.
In its announcement, Limelight says Clickability will compliment its video platform business. Limelight moved into that market last August when it purchased Delve Networks, and Limelight says revenue there has more than doubled since.
The company says Clickability will add between $4.5 million and $5 million to its total sales during the second half of the year. To put that in perspective, analysts on average expect Limelight to generate $218.85 million in revenue in 2011.