Steve Jobs may have tried to bat away concerns over the iPhone’s why it’s important to come clean about location data. I suspect it’s time for companies to realize user concerns about location data aren’t simply because people don’t get it. It’s because they have a fundamental right to know how people are profiting from what they do.
Hot on the heels of the furor over Apple’s location databases, personal navigation device giant TomTom is in trouble for selling speed data to police. But both companies have shown how technology firms are too quick to dismiss the worries of their customers.