Another part of this equation that people can’t seem to grasp is the ability for a website to deliver HTML5/CSS3 optimized for Google TV templates.. Giving a completely new web experience that is pretty much the same ui experience we use to get from old CD-roms and Director movies, but its dynamic.. and not using redundant resources.

In addition with all that.. once Google drops the OTA update (I guess called Fishtank) you are basically going to have the functionality of a tablet since Android 3.1 is the intended update. Google Marketplace will be enabled with apps, books, movies, and eventually music.. Music Beta will be available as well allowing for streaming of your entire music library from the Google Cloud.

Android is just getting started.. we are just now starting to see what true “Connectivity” really is.. with the 4g and LTE networks, Dual core/GPU devices.

Listen, A store is to a site, as an app is to a site, as a channel is to an app.. Its all the same people.. they are all points of distribution to be monetized at all costs!

The problem with GTV is pure and simple: limited functionality out of the box. Once content providers began blocking GTV, it lost 75% of its value to the user. In fact, all I use mine for these days is as a media streamer (works great for .avi and .mov files) and to watch podcasts.

Although Google may never be able to negotiate deals with the networks, GTV still has a decent chance of becoming a success if Google would just get off their asses and implement the Android Market. Then the possibilities are virtually limitless.

Plugged it in-line between my DirecTV receiver and my AV Receiver, logged in to my google account, plugged in the model number of my TV, STB, and AVR, and I was in good shape… it’s been a while since I set it up, but it was not a complicated process.

Disclaimer: I received a free unit from http://googletv.blogspot.com/2010/10/google-tv-is-coming-to-10000-lucky.html but I would and have recommended it for all of my friends.