Can online news revenue ever come close to print revenue? Scout Analytics looked at the differences in user behavior in print and online and came to a pessimistic conclusion — that both the time spent consuming and money earned from online news will never come close to that of print news.
Specifically, in 2006, the average time spent reading a newspaper was 29 minutes per day, while the average revenue per user was just under $287. In contrast, in 2010, the average time spent reading online news was less than 1.2 minutes and average revenue was just under $29. Check out more stats in the infographic embedded below: [Also below, MarketWatch Founder Larry Kramer raises questions about this kind of research...]