The purchase seems like a smart move for RIM. Tungle offers an attractive set of features for RIM’s core customer base of enterprise users, and should enable the company to bolster the calendaring tools it offers under the BlackBerry brand. Tungle provides a very easy-to-use online meeting scheduling app that lets users propose multiple meeting times to one or many people, inside or outside their organization and across time zones. It also allows for users to broadcast their meeting availability on a publicly accessible page; others can then schedule meetings. The app integrates with a variety of calendar, email and scheduling applications, including Outlook, Google Calendar, Apple iCal, Entourage for Mac, Lotus Notes, BlackBerry Yahoo, Windows Live, Facebook, TripIt and Plancast. There are Tungle mobile apps available for iPhone and BlackBerry.
Financial details of the acquisition have not been disclosed, but the Tungle acquisition is the latest in a string of productivity and UI-related purchases RIM has made recently. It bought social contacts service Gist back in February, and prior to that, had acquired connected navigation company Dash, WebKit browser experts Torch Mobile and UI shop The Astonishing Tribe. These purchases should enable RIM to augment and improve the kind of applications — email and calendar tools — that appeal to the BlackBerry’s core set of business users. Perhaps a renewed focus on productivity and UI will be enough to stave off the threat of Apple and Android, which have already gained a significant foothold in an enterprise market that was once dominated by RIM.