Summary:

Video indexing firm Digitalsmiths has raised a $12.5 million third funding round as the business of data storage and content delivery are jo…

Digitalsmiths

Video indexing firm Digitalsmiths has raised a $12.5 million third funding round as the business of data storage and content delivery are joining analytics and ad targeting as the favorite investment for tech and media bankers.

Technicolor is not a typical VC investor. But the company said that since it is becoming increasingly involved in digital content production for content owners — content that is more and more likely to be sent directly to set top boxes and online networks — it thought this was a good way to build a tight relationship with a company that help them on that front.

Durham, NC-based Digitalsmiths didn’t break out how much Technicolor invested, noting that all existing investors including .406 Ventures, Aurora Funds, Chrysalis Ventures, Capitol Broadcasting and Cisco (NSDQ: CSCO) also participated. With this latest round, the company has raised $30 million to date.

The company didn’t break out how much Technicolor invested. It did say that all previous backers — .406 Ventures, Aurora Funds, Chrysalis Ventures, Capitol Broadcasting and Cisco — participated in this round, which brings Digitalsmiths to about $30 million in total funding since raising its first $6 million back in 2007.

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