Summary:

While Rio the movie rakes it in at the box office, Angry Birds Rio catapulted to the top of the app charts with 10 million downloads in the…

Angry Birds Rio 2
photo: Angry Birds Rio Trailer

While Rio the movie rakes it in at the box office, Angry Birds Rio catapulted to the top of the app charts with 10 million downloads in the first 10 days. How did a Hollywood studio and a game developer in Finland wind up as partners? How were they able to extend the brand of one of the most popular mobile game franchises without diluting its power? And what can you learn from the way they worked together? I’m pleased to announce that Peter Vesterbacka, the Mighty Eagle of Rovio, and Andrew Stalbow, the mobile head at Fox Digital Entertainment, will join us at paidContent Mobile: Platform Power May 18 in New York for answets to those questions and more.

Also joining us, Walt Doyle, CEO of WHERE, the location-services company eBay (NSDQ: EBAY) acquired this week for a reported $135 million.

They are among the newest additions to a full day of energetic discussion at the Metropolitan Pavilion in Chelsea.. Take a look at what we have planned for the day so far on our agenda page. Other sessions include Q&As with Bob Bowman, CEO, MLB Advanced Media; Mike Kelley, CEO, The Weather Channel; research about connected devices in the tablet age with Shiven Ramji, Vice President, Mobile Media and Advertiser Products, The Nielsen Company and insights into mobile use from Colleen Fahey Rush, EVP & Chief Research Officer, MTV Networks (NYSE: VIA).

Stay tuned as we’ll announce even more speakers and agenda details in the coming weeks but don’t wait to sign up.

Register now to take advantage of the early rate of $495.

Register for paidContent Mobile

If you’re interested in sponsoring paidContent Mobile: Platform Power, contact our ad department at advertising AT contentnext.com.

Our list of confirmed speakers so far:

»  Brian Alvey, President & Founder, Crowd Fusion
»  Bob Bowman, CEO, MLB Advanced Media
»  Walt Doyle, CEO, WHERE
»  Evan Harrison, Former President of Digital & EVP, *Clear Channel* Radio
»  Fran Hauser, President of Digital for *Time* Inc.’s Style & Entertainment and Lifestyle Groups
»  Mike Kelley, CEO, The Weather Channel
»  Sara Öhrvall, Director of Global Research & Development, Bonnier
»  Shiven Ramji, Vice President, Mobile Media and Advertiser Products, The Nielsen Company
»  Colleen Fahey Rush, EVP & Chief Research Officer, MTV Networks.
»  Andrew Stalbow, Senior Vice President of Mobile at Fox Digital Entertainment
»  Are Traasdahl, CEO of startup Tapad and founder of Thumbplay.
»  Peter Vesterbacka, Mighty Eagle, Rovio

Comments have been disabled for this post