Summary:

Haymarket, The Guardian and ITV.com are amongst the publishers with the most improved image amongst advertising buyers, whilst Microsoft (NS…

Haymarket, The Guardian and ITV.com are amongst the publishers with the most improved image amongst advertising buyers, whilst Microsoft (NSDQ: MSFT), Sky and Unanimis have gone down in buyers’ estimation.

These are the findings of the IPA’s Digital Media Owners Image Survey, a poll of 228 digital planners, strategists and buyers in media agencies and digital specialists.

Specific Media commanded the highest satisfaction for the third straight year.

Disclosure: Our publisher ContentNext is a wholly owned subsidiary of Guardian News & Media.

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