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	<title>Comments on: Apple Reportedly Looking to Level Up Its Gaming Story</title>
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		<title>By: Leon Green</title>
		<link>http://gigaom.com/2011/04/08/apple-reportedly-looking-to-level-up-its-gaming-story/#comment-615408</link>
		<dc:creator><![CDATA[Leon Green]]></dc:creator>
		<pubDate>Fri, 08 Apr 2011 22:51:56 +0000</pubDate>
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		<description><![CDATA[If this is true it&#039;s a serious move by Apple to take on the games industry and eat into the market share of the bigger players. 

If it&#039;s to work the need to sort one thing out right now: the Game Centre. It really isn&#039;t able to match Microsofts excellent online community set up. Get that right (can you imagine GC working like a mix of XBL and 4Sq for example?), and you&#039;ll create a huge community of iOS gamers all willing to shell out on micro payments for the games they love...]]></description>
		<content:encoded><![CDATA[<p>If this is true it&#8217;s a serious move by Apple to take on the games industry and eat into the market share of the bigger players. </p>
<p>If it&#8217;s to work the need to sort one thing out right now: the Game Centre. It really isn&#8217;t able to match Microsofts excellent online community set up. Get that right (can you imagine GC working like a mix of XBL and 4Sq for example?), and you&#8217;ll create a huge community of iOS gamers all willing to shell out on micro payments for the games they love&#8230;</p>
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		<title>By: MattF</title>
		<link>http://gigaom.com/2011/04/08/apple-reportedly-looking-to-level-up-its-gaming-story/#comment-615274</link>
		<dc:creator><![CDATA[MattF]]></dc:creator>
		<pubDate>Fri, 08 Apr 2011 14:16:13 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=327664#comment-615274</guid>
		<description><![CDATA[I think Apple has decided to work gaming into its corporate structure, but this is not enough to really set them apart from the competition. Apple also has to provide significant resources (people, money) to gaming and come up with something special. Not an easy or inevitably successful thing to do (see, e.g., the struggles of Microsoft in this area), but Apple is in a position to make a go of it-- and they should.]]></description>
		<content:encoded><![CDATA[<p>I think Apple has decided to work gaming into its corporate structure, but this is not enough to really set them apart from the competition. Apple also has to provide significant resources (people, money) to gaming and come up with something special. Not an easy or inevitably successful thing to do (see, e.g., the struggles of Microsoft in this area), but Apple is in a position to make a go of it&#8211; and they should.</p>
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