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	<title>Comments on: How Better Tweeting Builds Staff Engagement</title>
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		<title>By: Victor Canada</title>
		<link>http://gigaom.com/2011/03/31/twitte-builds-staff-engagement/#comment-613783</link>
		<dc:creator><![CDATA[Victor Canada]]></dc:creator>
		<pubDate>Sat, 02 Apr 2011 16:01:18 +0000</pubDate>
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		<description><![CDATA[Good topic. Understanding how Social Media can be used across an organization&#039;s business units is the next step in the evolution of this industry. This article and report highlight the importance of strategy to me. An organization will strategically plan the usage of Social Media to acheive their objectives. Some high profile users use Twitter as a one-way news outlet. Some use Twitter as a full collaboration suite. 

Your customers, especially in industrial and B2B want to know their supplier&#039;s culture and who are the wizards behind the curtain. 

Thanks for doing a great job bringing awareness to an exciting business trend.]]></description>
		<content:encoded><![CDATA[<p>Good topic. Understanding how Social Media can be used across an organization&#8217;s business units is the next step in the evolution of this industry. This article and report highlight the importance of strategy to me. An organization will strategically plan the usage of Social Media to acheive their objectives. Some high profile users use Twitter as a one-way news outlet. Some use Twitter as a full collaboration suite. </p>
<p>Your customers, especially in industrial and B2B want to know their supplier&#8217;s culture and who are the wizards behind the curtain. </p>
<p>Thanks for doing a great job bringing awareness to an exciting business trend.</p>
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