Are brands finally beginning to execute a mobile app plan that’s not simply an iPhone plan?
For the last year, every media outlet we’ve talked that has launched an iOS app has also effectively told us: “We’ll be on Android, too.” But few have actually done so and even the launch of Android tablets has failed to bring many out of the woodwork.
Debenhams’ iOS app, debuted in October, has been a hit – after clocking 360,000 downloads and 2.4 million uses, it’s contributed nearly £1 million in ecommerce sales, Debenhams says.
“Debenhams has extended its multi channel business to include mobile phone users with Android and Nokia (NYSE: NOK) phone,” the firm says in an announcement. So when will media owners do the same?