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Summary:

Since Russia’s Yuri Milner burst onto the scene with heavy investments in Facebook, Groupon and Zynga, many rivals have wondered whether he can see something they can’t. So what did he have to say for himself during a rare public appearance?

YuriMilner

Russian investor Yuri Milner, the man behind the aggressive venture group Digital Sky Technologies, tends to let his money do the talking. He doesn’t make a lot of public appearances, but his significant investments in companies like Facebook, Groupon and Zynga — usually at very high valuations — are one of the driving forces behind the current wave of speculation around Silicon Valley and beyond.

His tactics, which seem to focus on buying into high-profile startups at almost any cost, have grabbed headlines and upset some of Silicon Valley’s longer-standing investors. In particular, they focus on moves such as his offer of $150,000 to every single company coming through Y Combinator, regardless of whether he’s seen the business or not.

So there were some high expectations when he arrived for an on-stage interview at the Abu Dhabi Media Summit. It doesn’t sound like it went down well, however.

By all accounts, interviewer Jeff Randall, a seasoned British journalist who covers the business beat, struggled to elicit much from a monosyllabic Milner.

“Curious” twittered one audience member. A “car crash” said another. David George-Cosh, a Canadian reporter with the National newspaper, went even further. “I strongly believe Yuri Milner is the worst interview subject in the history of the technology business.”

Still, the crowd stuck with it because they all wanted to know the answer to the question everyone asks about the DST boss: what can he see that we can’t? Gathering from what he did say, the answer seems to be “not much.” After all, Milner has a fairly good track record online (after a string of failures and moderate successes in Russia, he built Mail.ru into the country’s largest website), but his strategy seems to be simple: Bigger investments deliver greater rewards.

Here’s a mixture of direct quotes and paraphrases taken from reports of the event.

  • “It’s not about revenues: the fundamental economics in digital business is scale and margins. The top line has become the bottom line.”
  • “We have to be near the younger entrepreneurs because they are more disruptive.” By the time they reach 30 or 35 there are other factors they have to take account of in their lives (like families).
  • The adults of tomorrow will have fragmented attention spans, multi-task, process more information and be interactive as a group.
  • ”Amazon will be the largest retailer in the world in 20 years.”
  • The next big trend will be curation. The amount of information online is like Moore’s Law, it’s doubling every 18 months. In the future, 50 percent of our consumption will be driven by personal networks, 50 percent by algorithms.
  • “It’s not how much something’s worth today, it’s what it’s worth in five or 10 years.”
  • “There are a probably a total of 25 companies in the world that fit our investment criteria.”
  • When do you cash out? “I think you should at least wait until they go public,” he said. “When the founder starts selling, you should start selling as well.”

In a lot of these cases, it’s hard to see how Milner’s advice aligns with his actions. Younger entrepreneurs? Sure, Mark Zuckerberg and Groupon’s Andrew Mason were young when they started. Zynga’s Mark Pincus, however, is 45.

And the idea that just 25 companies fit his plans? Given that Y Combinator is putting 40 companies through in its latest boot camp, that seems odd — unless you count Y Combinator as an umbrella company for all the others (I’m not sure Paul Graham would like to see it that way).

Or when he spoke on the subject of exits? Well, none of DST’s investments have turned into exits, despite the fact that — particularly in Facebook’s case — some of the founders have been cashing out for years already (in many cases, specifically because of the money that DST brought to the table).

His other insights seem to be fairly straightforward: Fragmented attention, multitasking and Amazon’s continued success don’t exactly seem like radical bets. To be honest, I’m not sure what to make of it all.

Perhaps the real difference is not what Milner sees, or whether he has a guiding philosophy to picking his investments. Maybe he sees the same things as everybody else, but is happier with risks that others shy away from. Perhaps it’s just that when he sees an opportunity, he’s willing to pay more than others to be part of the game?

  1. I would argue that Yuri is an arrivista compared to Li Ka-Shing, the Chinese billionaire tycoon is a better investor than Yuri, considering how low he bought into Spotify and Facebook.

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    1. Bobbie Johnson Wednesday, March 16, 2011

      Very true, but Li Ka Shing is the 11th richest man on the planet so he can afford some seriously long term plans. Will be interesting to see how their somewhat (only somewhat) contrasting strategies pay off.

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    2. Li Ka Shing..he seems to have the right name! Indeed, Kashing Kashing ;-)

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  2. I would argue that Yuri is an arrivista compared to Li Ka-Shing, the Chinese billionaire tycoon is a better investor than Yuri, considering how low he bought into Spotify and Facebook.

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  3. While China is buying up American debt, Russia (i.e. Putin via Milner) is buying up American tech. Seems funny that no one has brought this up – or at least I haven’t read it. Oh well…

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  4. most important / insightful point in the above is the one on curation & consumption.

    not sure the intvw was a train wreck, or that the points above are worth criticizing. I’d say you should count yourself lucky to have a few insights from his thinking.

    maybe a little more unpeeling of the Milner onion will take time & review. so far he’s been doing rather well.

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    1. Bobbie Johnson Thursday, March 17, 2011

      Hey Dave. I’m only reporting what people said about the interview (I don’t think you were there either?) but let’s be honest — he’s hardly the world’s most exciting or cooperative interviewee.

      But read it again: it’s not criticism of Milner but criticism of all the wonderment around Milner. He’s an investor with a lot of money, making big bets on a few ideas. Everyone’s always looking for the secret, but perhaps the point is that there isn’t one.

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