Comments on: Netflix’s Risky Bet on Original Programming

By: Jon

Jon — Thu, 17 Mar 2011 15:17:08 +0000

this is another bullshit rumor started by goldman sacks who is the backer for the tv series and is trying to pull some pr so when the stock splits they are in the driver seat. This is also why GS raised the price target to $300 for NFLX. It’s borderline criminal and there are alot of suckers out there going to eat this up.

By: Vipul Sharma

Vipul Sharma — Thu, 17 Mar 2011 03:33:10 +0000

In my views I doubt that netflix seriously wants to get into the business of original programming. I think its more about showing cable networks that if you fuck with nflx, nflx will fuck you right back!

By: lesshyperbole

lesshyperbole — Wed, 16 Mar 2011 23:21:09 +0000

Netflix charges $8 per sub, has a limited library contracted for a limited time, and may produce ONE original series. And now they’re not just putting premium cable out of business… but also the cable operators and networks? GIVE ME A BREAK. Let’s see them get people to actually tune into this show first. If ‘House of Cards’ performed as well as ‘Deadwood’, it would be a creative success but a strategic failure. Netflix isn’t doing this to “send a message” — that’s not a very good reason to spend $75-100M. They have to license this exclusive content to spur further subscriber growth. It also shows that they are even more willing to abandon the physical DVD business (and some of their customers).

By: teemark

teemark — Wed, 16 Mar 2011 17:49:29 +0000

I hope this experiment pans out for Netflix. HBO/Cinemax/Showtime have developed some really great series that never would have made it on broadcast TV (Deadwood, Mad Men, Dexter, etc…). Netflix has the added benefit that they are essentially a networked DVR. You can watch as many or as few installments of a series whenever you want.
Netflix has proven to be pretty forward thinking with their original mail delivery model, then with streaming. Hopefully they are predicting right again with this move, and it gives them some internal IP since Hollywood and the ISPs are all trying to take Netflix out of the picture.