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Summary:

Boxee is announcing $16.5 million in new funding Tuesday, and the company told us a little bit about how it intends to spend all that money: Those plans include improvements to its current product and new content deals, but also a very different Boxee Box 2.0.

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Boxee is announcing a 16.5 million Series C round of funding Tuesday, with new investors Pitango and Softbank joining existing investors General Catalyst, Spark Capital and Union Square Ventures.

The New York-based startup didn’t break down the investment any further, but VP of Marketing Andrew Kippen told me in a phone interview what the money is for: Boxee is growing its headcount from 34 to at least 44 employees with new hires across the board, is working actively on additional content partnerships, and is already cooking up plans for the next version of its Boxee Box.

“We are trying to figure out how to make Boxee input one,” said Kippen, explaining that the company is looking at solutions that would make it possible for users to seamlessly switch between TV content and the Boxee platform without changing the input on their TVs.

Sound familiar? That’s probably because Google TV has been offering a similar solution on devices from Logitech and Sony, albeit with a slightly awkward setup: Users of the Logitech Revue set-top box need to have a cable box to access TV content — a solution that wouldn’t go over well for many of Boxee’s cord-cutting users. Kippen didn’t want to go into any further details, but he gave me one more nugget that could get Boxee Box users as well as developers excited: The next iteration of the platform will make it possible to directly interact with TV content, he said.

Of course, we won’t see Boxee Box 2.0 anytime soon. Kippen said that further plans for the product won’t be revealed until much later this year. Right now, the company is focusing on the current version with improvements to the web browsing experience like faster page load and better Flash playback.

Boxee launched its first hardware product together with D-Link last November, and additional products running the Boxee platform from Iomega and Viewsonic are expected to launch in the coming months. Kippen didn’t provide me with any information about the number of units sold so far, but he claimed it beat D-Link’s expectations. “We sold out the first batch of produced units,” he told me.

However, Boxee hasn’t seen any revenue from those sales. The company isn’t charging D-Link and other hardware partners any licensing fees. It expects to bring in some revenue with a payment platform scheduled to launch in Q2. That platform will initially enable content providers to charge subscription fees, with pay-as-you-go options added later. Boxee will get a 20 percent cut of any transaction.

Boxee’s hardware launch wasn’t without hiccups: Not every user appreciated the platform’s new UI and functionality, and Netflix content wasn’t available until just a few weeks ago. Kippen said the company is now looking to add more content for European users, as it has seen “high demand” for the Box in Germany, the U.K., Sweden and Norway.

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  3. Agreed, I don’t want that thing in my entertainment center.

  4. Webster Phreaky Monday, March 21, 2011

    Boxee Box SUCKS, we got one free in November (a family member works for D-Link) and it has been a piece of crap since we got it. MOST of the fault lies with Boxee, who basically delivers (barely, the bandwidth is bargain basement slow .. if at all) crap. One “The Box” most shows are delivered via Fancast (Comcast) and 90% of the time you either NEVER get the content or it is continuously “Cashing”!

    Although on the Boxee App, you get choices on most shows – Fancast or the original network that carries the show! Boxee screws The Box.

    As a server for your WLAN network, Boxee Box also sucks. It can’t find your own “Shows” content on a WLAN NAS, and if it does, it misidentifies it 98% of the time. Picture cataloging is also hit n miss and the same for Music.

    Movies far better, but only if your type in the EXACT network address for the drive and FOLDER! PnP? HA! Forget about it! Let Boxee Box go to sleep over night and the next day it shows your “Movie” drive folder “disconnected” even though it isn’t!

    Boxee Box is an UNRELIABLE piece of crap. We got it free and we won’t use it anymore! D-Link should sue Boxee for doing a piss-poor job of supporting The Box and Gipping it on content!

  5. Getting funding is fine, give us reliable device. please don’t design some crap and sell to us.

  6. nullvoid @ old news, but good news: http://t.co/QXveKMBR

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