Comments on: Old Media Is Being Unbundled, Just Like Telecom Was

By: What Do Don Draper and GitHub Have In Common?: Tech News and Analysis «

What Do Don Draper and GitHub Have In Common?: Tech News and Analysis « — Thu, 07 Apr 2011 10:45:10 +0000

[...] I am not surprised that Madison Avenue and traditional media companies are struggling to find a way to embrace the current shift from many unique means of distribution to a single network. The new medium needs someone who has the ability to leverage the Internet scale but also have a micro-focus at the same time. [...]

By: TV bundling and the future of Netflix | An Aerial Atelier

TV bundling and the future of Netflix | An Aerial Atelier — Thu, 10 Mar 2011 19:27:06 +0000

[...] Malik wrote a blog post last week that asks media companies to reimagine their content bundling given the popularity of unbundled [...]

By: Media Unbundling: How Will TV Get “Everywhere”?: Online Video News «

Media Unbundling: How Will TV Get “Everywhere”?: Online Video News « — Sat, 05 Mar 2011 02:47:57 +0000

[...] Om Malik wrote about old media being “unbundled,” just like telecom was. In telecom, once broadband came along, phone calls became just another [...]

By: How can news sites cross the language barrier and appeal to foreign readers?

How can news sites cross the language barrier and appeal to foreign readers? — Wed, 02 Mar 2011 05:11:52 +0000

[...] much more comprehensive coverage of Virginia affairs than Time or Newsweek ever could. As Om Malik detailed recently at Gigaom, the internet is creating an unbundling of content, where a publication’s content [...]

By: Now Starring You, in a Movie About You: Tech News and Analysis «

Now Starring You, in a Movie About You: Tech News and Analysis « — Tue, 01 Mar 2011 05:30:59 +0000

[...] Trey Ratcliff, a celebrated photographer, author and creator of one of the top-selling iPhone apps, 100 Cameras and I, doesn’t think so, pointing to the photo slide show at the top of our Facebook page as a signpost [...]

By: worldcup5959

worldcup5959 — Mon, 28 Feb 2011 19:03:18 +0000

Fantastic article.
With respect to television distribution:

http://www.channelsurf.eu/

By: Joe

Joe — Mon, 28 Feb 2011 05:26:39 +0000

Good luck to all the aggregator leeches when they can’t steal content from real journalists and/or have to pay for it themselves

By: Compte-rendu du « petit déjeuner transmedia chez Cap Digital « Fragmentation des médias

Sat, 26 Feb 2011 20:28:12 +0000

[...] Un autre sujet abordé durant les discussions a été celui du financement des projets transmedia. L’ensemble des participants a aisément constaté que le faible nombre de projets transmedia ayant vu le jour en France sont le fait d’initiatives venant des nouveaux entrants du secteur des médias (TNT, cable et satellite). Or, ces acteurs ne bénéficient pas exactement des mêmes capacités financières que les chaînes historiques, ce qui réduit les ambitions des projets ainsi que leurs audiences potentielles. À cela, il convient d’ajouter que la télévision, dans son ensemble, a perdu beaucoup de son pouvoir au cours des dernières années : «Today, no one cares if Rupert Murdoch’s Fox Network or the USA Network carries House. What matters is House. The show has been unbundled from the distribution network, which in turn has shifted the value to the show and not the distribution platform.» Om Malik – Old Media Is Being Unbundled, Just Like Telecom Was [...]

By: Todd

Todd — Sat, 26 Feb 2011 16:15:18 +0000

OM- great discussion.
I see it as a constantly evolving marketplace. Consumers want the maximum flexibility (pick my device, my channel line up, my song list, my media) and want to pay as little as possible for it…

Media companies want to create sustainable advantage and profits. The distribution networks are little toll booths that are incredibility valuable but are constantly getting disrupted by constant innovation. The real problem is the pace of the innovation. In the first hundred years you had phone, newspaper radio magazine and cable. In the last 15 years you added internet, wireless, handheld, tablet, and services like video, social media, location based services.

Its almost like the business model can’t keep pace with the innovation.
50 years from now it will be so obvious what happened but its always hard to see it while its happening……

By: MindOnMediaSales

MindOnMediaSales — Fri, 25 Feb 2011 16:27:35 +0000

Om,
Arjun is on to something, and his ideas are near to what I would write. CPMs, etc, may be the ‘millstone around the neck’, true…but it is not one that Web firms necessarily put there themselves. There was, maybe by necessity, some “adaptation” to what was familiar to current buyers of Media, to get those dollars flowing. But we are all starting to see more flexibility, and ‘Engagment’ billing/abilities will be soon be kicking off that millstone; it already is.