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Summary:

CBS and Netflix announced a deal that will bring “dozens” of CBS shows to Netflix streaming subscribers. The deal maintains CBS’s status as the only major broadcast network to keep its content off Hulu, and gives Netflix subscribers access to shows previously unavailable online.

star trek enterprise

Netflix’s dominance when it comes to streaming films is unquestioned, but in early April it’ll have an edge on Hulu, its chief competitor in the TV streaming business. That’s because CBS announced that in early April “dozens” of its shows will become available on Netflix streaming. This maintains CBS’s status as the only major network to keep its content off Hulu, and gives Netflix subscribers access to a wealth of shows previously unavailable online.

The bulk of what CBS is giving Netflix is back content from its library, but that does include some notable additions to the Netflix catalog. Some of the shows that will become available for streaming, including Cheers and Frasier, are completely unavailable on any other platform; others, such as Twin Peaks and Family Ties, have been limited to distribution on TV.com or Fancast.

The release also promises that “all generations” of Star Trek will be available, which is good news for any fan of Star Trek: The Next Generation or Deep Space Nine, as those shows have never had full online distribution beyond iTunes.

However, while this deal adds new depth to Netflix’s selection, it doesn’t give it a huge advantage when it comes to Hulu’s primary specialty: current TV. For recent series, at this point CBS is only promising Netflix Medium (which was just officially canceled) and Flashpoint, a Canadian import that CBS airs during the summer.

So it seems unlikely that new hits like the network’s Hawaii 5-0 reboot (only available via the CBS site, iTunes and TV.com) will join Netflix. However, the original Hawaii 5-0 will be available.

What the deal indicates is that CBS, like other members of big media, sees Netflix distribution as a serious competitor to the still-lucrative syndication market. Some of the shows that Netflix will be streaming, such as Cheers, have been in syndication for decades; their value to the secondary TV market doesn’t compare to a more current show like NCIS: LA, which USA picked up last year for $2.5 million an episode.

In short, don’t expect to see The Good Wife on Netflix anytime soon, but as Netflix promises to shell out larger licensing fees, more and more classic television may find a home there.

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  1. Fascinating development on the we’re-CBS-and-we’re-gonna-hold-out front. Nice bit of reporting, Liz. Netflix just keeps building, quite the juggernaut!

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  2. I’m very excited to hear about DS9 finally hitting Netflix streaming – best of all the series IMO. One thing I wanted to correct, however, is that DS9 doesn’t actually have “full online distribution” through iTunes either. Seasons 1-4 and most of 5 are there, but 6 & 7 have yet to make it into iTunes unfortunately.

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  3. Frankly, I couldn’t care less about getting any recent CBS shows on Netflix, but you had me at 20+ streaming seasons of Star Trek. I just got done watching the original series on DVD, and was considering jumping into TNG or DS9 next. Guess what I’m going to be doing this April?

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  4. [...] Netflix has been paying for entire libraries of long-tail content. It recently did deals with ABC and CBS, both of which gave it access to their library content, with each deal being rumored in the [...]

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  5. [...] for ABC and Disney Channel content, as well as bringing older shows like Star Trek online through a licensing deal with CBS. The company also took its first step toward original scripted programming by licensing two seasons [...]

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  6. [...] the Kevin Spacey-David Fincher series House of Cards not long after it acquired rights from Disney, CBS and Fox to add older seasons of shows like Lost, Star Trek and Glee to its streaming [...]

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